Branding, Publication, Typography
Student Project
Nicxic is a Traditional Chinese Medicine (TCM) Singapore-based brand aiming to educate younger generations to fill up the missing gap that was lost in between. We believe that TCM could easily be learnt for anyone whose willing and should not be intimidated by it. We want to share the knowledge of TCM to consumers making it very explanatory and easy to understand.

The brand name comes from the word play of toxic and tonic. TCM is all about balance; too much or too little of different herbs isn't good for our bodies. Hence, Nicxic's logo that shapes like a human figure and another like a toxic bomb.